On March 17, the International Wine Exhibition – “Vinexpo America” took place in New York, USA. The exhibition was attended by 23 Georgian companies producing Georgian wine and other alcoholic beverages, and it is the largest wine exhibition since the beginning of the Covid-19 pandemic.
According to the National Wine Agency (NWA), within the framework of the international exhibition “Vinexpo America”, Georgian wine producers held meetings with importers, sommeliers, and representatives of trade networks.
As the Chairman of the National Wine Agency noted, the meeting was focused on the promotion and sale of Georgian wine on the American market.
“The US is one of the largest wine importers in the world and it is very important for us to establish ourselves in this market. In 2022, we have a lot of exciting activities planned in the US, including tastings, educational seminars, media campaigns. It should be noted that the export price of Georgian wine is one of the highest in the US market,” noted Levan Mekhuzla, Chairman of the NWA.
According to American sommelier Judy Gildin, Americans have a special interest in Georgian wine which has a 8000 years history. According to Gildin, consumers want to taste something new and this is the reason why they are especially interested in Georgian wine.
“Everyone is familiar with French, Italian and American wines. Customers want to taste something new and different, something like you have never tasted before, they are ready for something new. This is exactly what Georgian wine is like. I think more and more people will get to know it in the near future,” said Judy Gildin.
For reference, the American market is strategically important for the export of Georgian wine. In 2021, 1 million bottles of Georgian wine were sold in the United States, which is a historical maximum.